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Content Strategy, Writing, Curation, and Direction:
Professional and Personal Samples
Project: Personal Writing Samples for Hashtag Saved Project Newsletter
My work: Brief, weekly newsletter pieces on fashion, film, etc.
Company: Brightland
Project: LUCID Lemon Olive Oil Launch
Role: Freelance Social Media and Content Lead
Direction + Objective: Cryptically launch new product utilizing motifs of lemon, song lyrics, and image curation.
My work: Combined existing brand assets and photographs with curated imagery, brand colors, and compelling copy to plan and execute launch.
Company: Brightland
Project: General Educational Instagram Stories Content
Role: Freelance Social Media and Content Lead
Direction + Objective: Design + write Instagram Story explaining factoids on California olive oil.
My work: Researched, wrote, and designed slides based on brand literature.
Company: DoLA (Full Time)
Role: Content Manager
Direction + Objective: Increase traffic to DoLA.com through effective content strategy and storytelling through primary channels such as direct search, email, and social. Create a meaningful output of a daily newsletter and site content to connect readers to the city of LA through curated events, guides, and advertising.
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Since January 2019:
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Increased YoY total site traffic by 17%
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Increased YoY email traffic by 86%
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In November 2019, increased email sessions YoY by 89%, and organic search by 65%
Lifetime Pageviews: 53,252
Lifetime Pageviews: 30,466
Daily Email Sample
Numbers updated 12/29/19
Company: Fur
Role: Contributor, Personal Project
Direction + Objective: Curate a collection of images in collaboration with Fur + my project @hashtag_saved studying the variations of chartreuse, the brand's signature color, and its occurrence in photography, life, film, and art. Curated images were paired with my own photographs of the brand's core product.
My notes on the project.
Final board of images
Further Samples
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